A revitalized Husqvarna passes a milestone in its quest to regain its reputation as the ultimate off-road motorcycle brand.
The year 2014 was a momentous one for Husqvarna.
According to the company, Husqvarna enjoyed record figures in sales and turnover as a total number of 16,337 motorcycles were sold. That figure allowed it to surpass what it calls the magical 100 million Euro mark in turnover, and this growth provided Husky with production and sales figures never before achieved during the brand’s 111 years of motorcycle production.
Husqvarna gained significant market share in the enduro competition segment as well as returning to the motocross segment. In enduro, the brand was buoyed by worldwide recognition via its triumph with France’s Pela Renet in the FIM Enduro World Championship, while Andrew DeLong brought the brand its first AMA National Enduro title since Terry Cunningham last won the championship in 1986. DeLong joined Husqvarna legends John Penton, Bill Kain, Dick Burleson, Cunningham, and Mike Melton as an AMA National Enduro Champion. On the motocross front, close to 6000 Husqvarna motocross bikes were sold worldwide, and the Husqvarna brand is off to a fantastic start in 2015 with Rockstar Energy Husqvarna riders Jason Anderson, Zach Osborne and Zach Bell in the Monster Energy AMA Supercross Series.
As such the brand has re-established its position as a key player within the offroad motorcycle segment. Husqvarna said that it will continue to pursue its growth strategy. With an even greater presence in off-road racing as well as its return to the Dual-Sport market, the Husqvarna legend appears to be well on the road to recouping its past glory.