Tucker Rocky/Biker’s Choice and MAG have agreed to merge; MAG name to be retained.
Tucker Rocky/Biker’s Choice has merged with Motorsport Aftermarket Group (MAG), according to a news release issued today.
LDI Ltd., LLC (“LDI”), the sole shareholder of Tucker Rocky/Biker’s Choice, will become the majority shareholder of the combined company. Leonard Green & Partners, L.P., the current majority shareholder of MAG, and other existing MAG shareholders will retain a significant minority interest in the combined company. LDI has been in the powersports industry for 25 years through its ownership of Tucker Rocky/Biker’s Choice.
When the merger becomes final, J.A. Lacy, President and CEO of LDI, will become Chief Executive Officer of the combined company, which will operate under the Motorsport Aftermarket Group name. Brian Etter will continue in his role as President of MAG’s branded product, media and online retail operations. Dan Courtney will continue as President of Tucker Rocky/Biker’s Choice.
“The strategic merit for this combination stems from the highly complementary product and service offerings of each of these businesses in the powersports industry,” said current MAG Chairman Arnie Ackerman. J.A. Lacy added that “long-term success for the company will be built by bringing enhanced selection, service and solutions to powersports dealers in order to drive retail sales growth.”
The merger is expected to be completed before the end of the second fiscal quarter of 2014.
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