Major motorcycle parts and apparel retailer Rocky Mountain ATV/MC gets behind a tremendous learning experience for amateur motocross racers once again.
Rocky Mountain ATV/MC announced today that it will return as a sponsor for Ricky Carmichael University again in 2014, citing an extremely positive partnership with the program last year.
And why not? RCU offers a tremendous educational experience for amateur motocross racers, with motocross legends such as Jeff Emig, Jeff Stanton and even Carmichael himself serving as event instructors. An intense series of technical training exercises gives the student the opportunity to learn from a championship-level instructor with on-the-track training. A special question-and-answer period is also held in a classroom format. A parallel learning opportunity with maintenance and health seminars is available for family members. Rocky Mountain ATV/MC will be supporting RCU by giving five lucky winners a chance to train with the best, as well as buying lunch for all the riders and their families.
As a leading online retailer for motocross gear and dirt bike parts, Rocky Mountain ATV/MC is constantly looking for ways to promote the growth of motocross as a sport as well as its business interests. Dan Thomas, CEO of Rocky Mountain ATV/MC, said RCU’s premier instructional event is a prime occasion for both organizations to partner in order to provide an incredible learning opportunity for amateur motocross racers.
“It was a pleasure to work with RCU last year, and we’re more excited than ever for 2014,” Thomas said. “We live and breathe motocross, so when we have an opportunity to promote the sport and make a difference for amateurs in such a significant way, we have to get involved.”
Founding instructor Jeff Emig noted that is is great to have Rocky Mountain ATV/MC back with the RCU for a second year.
“The commitment they bring to all of the events that they support shows that the company is run by real motocross and off-road enthusiasts,” Emig said. “This gives a tremendous amount of authenticity to their brand as a whole, which is exactly what we look for with the RCU partners. Real people enjoying motocross at one of the world’s finest tracks – it just doesn’t get any better than that!”
University namesake Ricky Carmichael agreed.
“It’s great to have Rocky Mountain ATV/MC on board again this year for RCU at RedBud,” Carmichael said. “Their sponsorship will help allow riders to participate in RCU. This really represents what our university is all about, giving riders a great opportunity to come and learn while having fun doing it.”
RCU will be held July 2 at the RedBud MX track in Buchanan, Michigan. This strategically places RCU at the beginning of an exciting week of motocross, with multiple amateur races taking place on the track over the following few days, leading up to the Lucas Oil Pro Motocross Championship Series round on at RedBud on July 5.
All amateur racers (or parents) who are interested in more information can visit www.RickyCarmichaelUniversity.com. For more information on Rocky Mountain ATV/MC.com, visit www.RockyMountainATVMC.com.
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