Yamaha U.S. will back the popular GEICO AMA EnduroCross Championship series in 2014.
Yamaha Motor Corp. U.S. issued a press release today, announcing its support of the 2014 GEICO AMA EnduroCross Championship, fueled by Monster Energy and presented by Lucas Oil.
The GEICO AMA EnduroCross Championship will be celebrating its eighth season in 2014, and the series has continued to gain in popularity every year because it draws elite off-road motorcycle racing stars from around the world and pits them head-to-head, gladiator-style, in an arena setting that is excellent for spectator viewing. The racing is typically thrilling, according to Yamaha Motor Corp. U.S. General Motorsports Manger Bob Starr, and its unique brand of action is a key reason why Yamaha has signed on as a premium sponsor for the series.
“Racing in all its environments brings excitement and memories to fans around the world that is vital to the heritage of Yamaha and we are excited to now officially be a partner with AMA EnduroCross for 2014,” Starr said. “EnduroCross has seen rapid growth and an increase in popularity with all motorcyclists. Thanks to its talented riders and challenging courses, it continues to be a unique and fun event for racers and fans alike. We’re excited to showcase the Yamaha product line to the EnduroCross fans in 2014 and look forward to a lasting partnership for the future.”
Yamaha joins EnduroCross just as the series announces another growth surge—increasing its race count to nine cities, including two new cities/venues, for 2014. For 2014, multi-time women’s motocross champion Jessica Patterson will also compete in EnduroCross aboard her N-Fab/Am-Pro/Yamaha.
“Having Yamaha come on board this year is a testament to the talent and skill the EnduroCross racers have as well as the passion the EnduroCross fan base brings to each event. Both impress each and every race weekend and, thanks to Yamaha’s support, more motorcycling fans across the country will get to see the EnduroCross show in person,” said Lance Bryson, Director of Sales and Marketing for EnduroCross. “We are honored to have a champion such as Jessica Patterson race the series and look forward to a long-term, successful partnership with Yamaha.”
The Lucas Oil Productions team will again be producing one hour shows for the eight AMA EnduroCross events that will air on MAVtv. Check out www.MAVtv.com for more information.
Las Vegas will host the opening round of EnduroCross on Friday, May 2, during the Monster Energy Supercross finals weekend. Atlanta, Georgia and Salt Lake City, Utah will host first ever EnduroCross events in 2014 and the X Games Enduro X event in Austin, Texas, also will be included as a points-paying event for the GEICO AMA EnduroCross championship. The traditional EnduroCross finals in November will now be held Nov. 22 in Ontario, California.
Tickets are on sale now at www.EnduroCross.com/buy-tickets/
For more information, visit www.EnduroCross.com
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